Founded in 2006, The Baxter Brenton Conglomerate was originally a part of The BP group, established in 1970, which was one of the largest textile and garment manufacturing in Thailand with exports sales of more than 40 million US dollars per annum. Through business diversification from the original group, The Baxter Brenton Conglomerate has been focusing on growth sectors, given the core competencies of Thailand and ASEAN region as a whole.
We are a combination of five companies in different sectors, all of which maintain the same values that Baxter Brenton Conglomerate was built on. These companies are comprised of thirteen businesses and seven brands, which allows us to cater to the desires of a large segment of the population.
Each company involved with the Baxter Brenton has been built on the family values that are so important to our founder. We source premium local and international products, complete package re-designs, and develop them to reach our standards. Each product is of the highest quality, and preserves traditional and authentic features while satisfying the most discerning tastes.
One of our main goals is to create a business that is beneficial for all parties involved. From suppliers to farmers, to customers and business owners, we aim to operate in a way that leads everyone to success. Our philosophy is based on preserving our heritage while growing our business in a way that meets our customer’s needs. We strive for constant improvement, to serve our customers with pride in our products.
CORE VALUES
- Adding value to everything we create
- Preserving cultural and heritage features
- Making a positive contribution to society
- Having all aspects of our business function in a socially responsible manner
- Using sustainable resources whenever possible, including using recycled packaging
- Applying creative solutions to problems
Areas of operate:
- Lifestyle Products – this involves sourcing and distribution locally, regionally, and globally, as well as retail sales in both a physical location and online
- Education – we provide training and development
- Coaching and consulting
- Property – we focus on development as well as leasing
- Hospitality industry – Food and Beverage outlets and retail as well as wholesales, and Boutique accommodation provision
VISION
To become a responsible business that contributes to society, while preserving our rich heritage and moving towards functioning as a company that offers a range of products and services.
MISSION
To add value as a business while developing and promoting our unique variety of products and services through branding, marketing, and effective supply chain management.
CORPORATE POLICY
We achieve customer satisfaction through artistic and innovative continuous improvement on our business to fit the market. We encourage employee welfare through safety and occupational health ensuring high quality, efficiency and reliability. We aim to marry the profit side of our business with an integral culture, social responsibility and environmental awareness.
COMPANIES IN THE GROUP
For more information
Please visit our website:
Baxter Brenton Corporation Co.,Ltd.
International supply chain and merchandising company; sourcing, value-adding, distributing and exporting local traditional heritage premium consumer products (food and non-food), apparel, home decorations, book products including OTOP products from Thailand and quality products from AEC region.
We add value to the original product by updating the packaging and ensuring it is market ready. We always make it a priority to conserve the character, authenticity and history of the products. Once we’ve found the perfect balance of a marketable item, with history and heritage we then go on to distribute and export these products to a wider market. We do this under the names;
Baxter Brenton
Other well chosen brands of products are also being carried by our company to supply to the most discerning tastes of our customers.
Baxter Brenton Coaching and consulting Co.,Ltd.
Baxter Brenton Coaching & Consulting Co., LTD is one company member of Baxter Brenton Conglomerate. This part of business, we seek to help train and prepare the entrepreneurs of the future through coaching and consulting in order to help international aspiring business people to develop their skills set, adding value for employers and young employees to achieve their highest potential.
We focus on building confidence and develop business skill sets to young entrepreneur, family businesses, SMEs , as well as business people who are eager to learn to take their businesses to the next level.
Topics we cover include;
- Business development
- Business growth
- Strategic planning
- Personal branding
- Image consulting
- Personal development through Performance Coaching
- Certifying and licensing business consultants through Alchemy Network in the UK
We are also a master franchisee of Alchemy Network in South East Asia region.
Baxter Brenton Produce Co.,Ltd.
Miller of best equipment and technology and distributor both domestic and international of premium Jasmine rice and Jasmine brown rice from Tung Kula region known for best quality Jasmine rice in Thailand. Our brands of rice include;
- Baxter Brenton Produce
- Baxter Brenton
- Sawasdee Elephant
- Merit-Holding Elephant
- Proud Heart Elephant
A.S Kids Co., Ltd
Educational and development company focusing on child learning and development. One of our products and services is daycare center which operates under the license of KiDO, an educate center that seeks to enhance child development for individuals.
Adler Group Co.
This business of our group focuses on building, developing and renovating industrial commercial and residential properties. These will then be available for sale or lease or for use within our own business.
Our previous developments include Le Leeia Hotel Phnom Penh, Le Leela Hotel Vientiane and Baxter Brenton Residence Phuket.
Our interests as a business are extensive and span a range of industries. Nevertheless, the core values of our company and family remain the same. We aim to conserve local heritage and traditions, whist bringing these products and services to a wider market in an environmentally friendly way.